What To Wear In Your 30s

Cover image for a guide about essential fashion items for women in their 30s.

Entering your 30s is often a transformative period in your life, especially when it comes to fashion. Gone are the days of experimenting aimlessly with different styles or squeezing into an outfit simply because it's trendy. In this exciting new decade, you become more attuned to what genuinely works for you, embracing styles that both flatter your figure and reflect your personality. This is the time to curate a wardrobe that not only meets your lifestyle demands but also elevates your style game. Here, we delve into how to dress in your late 30s as a female and explore what fashion essentials every 30-year-old woman should own.

Turning 30 is a milestone that often prompts us to take stock of various aspects of our lives, including our sartorial choices. In your 20s, you might have gravitated towards fast fashion or statement pieces that were fun for a season but didn't necessarily stand the test of time. Entering your 30s, however, you begin to appreciate the power of a well-curated wardrobe. You might find yourself drawn to classic items—those timeless pieces that offer versatility and enduring style. There's a shift towards quality over quantity, a penchant for fabrics that feel as good as they look, and a desire for clothes that fit well right off the hanger or with minimal tailoring.

How You Personal Style Changes In Your 30s

what. towear in your 30s

Photo:@brixana

While the core principles of fashion—such as fit, proportion, and balance—remain constant, your needs for different types of attire may evolve in your 30s. This could be due to a variety of factors like career progression, becoming a parent, or simply gaining a deeper understanding of your personal style. For instance:

Workwear: As you climb the corporate ladder, you might need to invest in more polished, professional pieces that align with your career goals.

Casual Wear: While comfort remains key, you're likely looking for elevated basics that can easily transition from brunch to a school meeting.

what to wear in your 30s

Special Occasions: Your social calendar might include a broader range of events, from galas to parent-teacher meetings, prompting the need for a versatile "special occasion" wardrobe.

Athleisure and Activewear: Whether you've taken up a new sport or are juggling busy mornings, functional and chic activewear often becomes a staple.

The 30s are all about building a wardrobe that’s as versatile as it is stylish. And yes, you can absolutely achieve that without sacrificing your fashion-forward sensibilities.

So, if you're wondering how to dress in your late 30s or contemplating what should a 30-year-old woman own in her closet, you're in the right place. This guide aims to cover all that and more.

How To Reinvent Your Style In Your 30s

what to wear in your 30s

Navigating the fashion scene in your 30s isn't about reinventing the wheel. Rather, it's about honing in on what truly makes you feel confident and beautiful. But how do you transition your wardrobe to reflect this new chapter in your life? It starts by understanding your evolving style.

Evaluate Your Current Wardrobe

The first step in refining your style in your 30s is to take a close look at your current wardrobe. Separate your clothes into categories: workwear, casual attire, special occasions, and so on. This exercise will help you identify gaps in your wardrobe and give you an idea of what items to focus on.

Define Your Style Preferences

Your 30s are often a period of heightened self-awareness, and this extends to your fashion choices. Are you more of a minimalist, gravitating toward neutral colors and clean lines? Or do you have a flair for bohemian or vintage styles? Take note of what you naturally gravitate towards. Understanding your style preferences will act as a guide when you're shopping or curating outfits.

Quality Over Quantity

In your 20s, you may have been all about fast fashion and trying out as many different looks as possible. While experimentation is great for figuring out what you like, your 30s are the time to invest in high-quality pieces that align with your style. These are items that will last and could even become signature pieces you're known for.

Adapting to Life Changes

By the time you hit your 30s, life could look a lot different. You might be navigating career shifts, parenthood, or lifestyle changes. Each of these phases requires a different wardrobe. For example, a career move might necessitate a more polished, corporate wardrobe, while motherhood could demand more casual and comfortable, yet still stylish, pieces.

What Not to Wear in Your 30s

While your 30s are all about embracing your style and feeling confident in your choices, there may be items you realize no longer serve you well. These could be overly trendy pieces that don't offer much versatility, or items you've simply outgrown emotionally and stylistically. Don't see this as a loss; see it as making room for the new you.

Your 30s are a great time to take stock of not just your wardrobe but your evolving sense of self. Take this time to really figure out what you like, and invest in pieces that you'll wear and love for years to come. When it comes to figuring out how to dress in your late 30s as a female, the focus should be on creating a harmonious balance between timeless elegance and contemporary flair.

Essentials To Own In Your 30s

If you're in your 30s, the chances are you've seen countless lists of "wardrobe essentials" that feel more like a uniform than a reflection of your individual lifestyle. While classics have their place, essentials should also suit your daily life, from work to errands to lazy days at home. Here's a list that takes the "staple" out of the phrase "wardrobe staple," opting instead for versatile pieces that you'll actually want to wear.

Structured Handbag

Elegantly designed structured handbag by Givenchy, an essential for women in their 30s.

Invest in a structured handbag that brings both style and utility. A bag like the 'Birkin' by Hermès or the 'Antigona' by Givenchy is both sophisticated and roomy enough for daily essentials.

Staple Accessories

Quality is key. Consider investing in items like a Cartier 'Love Bracelet' or a Tiffany & Co. 'Open Heart Pendant' as pieces that you'll wear often and that can elevate any outfit.

Quality Underwear

Range of high-quality underwear from brands like Savage X Fenty and ThirdLove.

Never underestimate the power of great undergarments. Brands like Savage X Fenty and ThirdLove offer a wide range of sizes and styles that provide both comfort and support.


(For more, check out our blog post on the 50 best places to buy underwear online).


Stretchy Trousers

Stretchy Trousers

Stretch trousers, like those from Theory or Uniqlo, are versatile enough to wear at the office or a casual lunch. The stretch ensures comfort, and the tailored fit keeps them looking professional.

Pair of timeless denim jeans from good american, a must-have for women in their 30s.

Invest in a pair of quality jeans that fit like a glove. Brands like Good American & NYDJ offer good quality jeans for all body shapes.


Check out our Jean Guide Series To Find Your Go-To Denim Jeans To Wear In Your 30s


Classic Blazer

Choose a blazer that can easily transition from day to night. The Classic One-Button Blazer from Amazon adds sophistication whether you're wearing jeans or a formal dress.

A Basic T-Shirt That You Love

A basic tee is essential and you don’t have to go out and splurge on a t-shirt starting out. This basic tee can easily be dressed up and worn casually or you can layer it underneath a blazer for a more polished look. The best part is that it’s sold at Amazon

Breezy linen pants by J.Crew, perfect for summer outings.

Linen pants are the epitome of comfort and style. Brands like Eileen Fisher and J.Crew offer great options that are both breathable and chic.

Flared Leggings

Comfy flared leggings by Alo Yoga for a stylish workout session.

For days when comfort is a priority, flared leggings from Alo Yoga or Lululemon provide the perfect blend of style and function.

Cozy Cardigan

A cozy yet stylish cardigan, is perfect for layering and can be dressed up or down.

A Comfy Everyday Shoe

what to wear to work in your 30s

A comfortable yet stylish pair of ankle boots can go with almost anything and are a must-have for any 30-something.

Light and casual tote from Longchamp's 'Le Pliage' line for daily use.

Consider an everyday bag that's different from your structured bag — perhaps something lighter and more casual, like a tote from Longchamp's 'Le Pliage' line.

www.autumlove.com Autumn Love Autum Love

A laptop bag is a must for the modern working woman. It’s sleek, durable, and has compartments for all your tech needs.

www.autumlove.com autumn love autumlove

Every woman needs a go-to lazy girl outfit. Think oversized hoodies from Champion and soft joggers from Athleta.

Cozy loungewear set from SKIMS and luxurious pajamas from Lunya.

In an era where staying in is the new going out, loungewear from SKIMS or high-quality pajamas from Lunya makes a huge difference in how you feel.

By redefining wardrobe essentials to better fit your lifestyle, you can curate a collection that’s both practical and personal. The brands and items listed above are just a guide. The best pieces for you will be those that make you feel most like yourself while offering the functionality you need.

What NOT to Wear in Your 30s

As you settle into your 30s, you've likely developed a clearer sense of your personal style. Yet even with more confidence and self-awareness, it's common to fall into certain fashion pitfalls that can undermine your look. Here are some style mistakes to avoid, helping you refine your wardrobe and make better choices.

Overdoing Trends

While it's fun to experiment with fashion, overindulging in trends can make your wardrobe seem dated. Instead, incorporate trend pieces selectively, balancing them with timeless staples.

Stuck in a Time Warp

If you're still clinging to styles that dominated your college days or late 20s, it may be time to reassess. Your 30s are an opportunity to elevate your look with pieces that are more timeless and sophisticated.

Dressing Too Young or Too Old

Finding the balance between youthful and age-appropriate can be tricky. Avoid extremes like overly juvenile graphics or matronly silhouettes that can either age you prematurely or make you look like you're clinging to your youth.

Neglecting Fit

As you age, your body changes. Wearing clothes that don't fit properly not only feels uncomfortable but also can make you look disheveled. Make friends with a good tailor and ensure your clothes fit your current shape, not the shape you had five or ten years ago.

Misjudged Casual

Casual doesn't have to mean sloppy. Phasing out worn-out t-shirts, saggy jeans, and scuffed shoes for more polished options can make even a casual outfit look intentional and stylish.

Excessive Branding

Logos and branding can give a juvenile feel to your outfits, making you look like a walking advertisement. Opt for items that are more subtle and let the quality speak for itself.

Over-Accessorizing

Less can often be more when it comes to accessories. Overloading on jewelry, scarves, or bags can make your look seem cluttered and take away from the clothes themselves.

Inappropriate Footwear

While you don't have to give up your beloved stilettos or sneakers, consider the setting. Wearing overly casual footwear in a professional setting, or vice versa, can send the wrong message.

Ignoring Fabric Quality

As you cultivate a more mature wardrobe, pay attention to fabric quality. Phasing out synthetic, cheap materials for higher-quality fabrics can instantly elevate your look.

Not Dressing for Your Body Type

Just because something is in fashion doesn't mean it's right for your body shape. Emphasize your assets and dress to flatter your individual physique, rather than blindly following fashion advice meant for a different body type.

How To Dress Age-Appropriate But Still Look Youthful

How to dress youthful in your 30s

Mindful Fabric Choices

Opt for fabrics that are breathable, sophisticated, and high-quality, like silk, cotton blends, and fine wool. They give a youthful but polished vibe to your outfits. Synthetics like polyester might be more budget-friendly, but they can often add years to your appearance.

The Power of Color

Don't shy away from vibrant colors; they can add a youthful glow to your appearance. The key is to use color wisely. For example, a bright blouse or scarf can lift an otherwise muted outfit without overwhelming it.

Structured Yet Relaxed

Structured pieces like tailored blazers or well-fitting trousers exude professionalism and maturity. However, when paired with relaxed items like a casual t-shirt or comfortable flats, they can also lend a youthful edge to your look.

Timeless Accessories

A statement watch or a subtle piece of jewelry can be both youthful and age-appropriate. Similarly, a classy yet vibrant handbag can add a pop of youth to a sophisticated look. The trick is to choose accessories that are both functional and stylish.

Footwear Matters

While sky-high heels may no longer be your go-to, that doesn't mean you should resign yourself to purely "sensible" shoes. A stylish pair of ankle boots, or even a low-heeled sandal, can be both comfortable and fashion-forward.

The Hair and Makeup Equation

Your 30s might be the time to retire the heavy, experimental makeup of your 20s for a more refined look. Opt for a natural, fresher face, but don't be afraid to use makeup to highlight your features subtly. The same goes for hair—well-maintained, healthy hair can be your best accessory, whether you opt for a sleek bob or flowing waves.

Update, Don't Eliminate

You don't need to toss out your entire wardrobe as you enter this new decade. Simply update key pieces, and you'll find that many of your old favorites can be integrated into your new, more mature style.

Confidence is Key

Ultimately, the most youthful element you can bring to any outfit is your confidence. When you feel good in what you're wearing, it shows. Embrace your personal style and let it evolve naturally as you move through this exciting decade.

Can You Wear Short Dresses in Your 30s?

what to wear in your 30s

"Can you wear short dresses in your 30s?" It's a question that many women ponder as they enter this new decade. And the answer is yes—but with some caveats.

Context Matters

Wearing a short dress to a casual brunch with friends or a date night is entirely different from wearing one to a formal event or to the workplace. Gauge the setting and decide accordingly.

Balance is Key

If you opt for a shorter hemline, consider balancing it out with long sleeves or a higher neckline. This gives the outfit a balanced appearance, ensuring that you're neither overdressed nor underdressed for the occasion.

Fabric and Fit

A well-fitted short dress in a quality fabric can look chic and age-appropriate. Stick to structured fabrics that hold their shape. Avoid overly shiny materials or anything that looks cheap, as they can instantly cheapen your look.

Accessorize Wisely

Your choice of shoes, bags, and other accessories can make or break your look. If you're going for a short dress, consider pairing it with classy flats or understated heels, a sleek clutch, and minimalistic jewelry.

Trust Your Instincts

Ultimately, you're the best judge of what you feel comfortable wearing. If you're confident and comfortable in a short dress, that will reflect in your overall demeanor, making you appear both youthful and sophisticated.

Know Your Body

The fit of the dress should be your guiding factor. Make sure it complements your body shape and highlights your assets without compromising on comfort.

Trendy vs. Timeless Fashion

You don't have to choose between trendy and timeless pieces when curating your wardrobe in your 30s. In fact, a well-balanced mix of the two can offer a refined yet modern look that's both age-appropriate and fashionable.

Invest in Timeless Pieces

The 30s are a good time to invest in timeless pieces like a well-cut trench coat, a quality leather handbag, or a pair of versatile ballet flats. These can serve as the cornerstone items around which you can build other looks.

The 80/20 Rule

Consider applying the 80/20 rule: 80% of your wardrobe should consist of classic, timeless items, while the remaining 20% can be trend-driven. This allows you to keep your style updated without becoming a slave to trends.

Layering is Your Friend

Use trendy items as layers or accessories to enhance your classic outfit. For example, you could pair a timeless black dress with a trend-forward statement necklace or wear a classic white shirt with a trendy, patterned blazer.

Choose Trends Wisely

Opt for trends that align with your personal style. Avoid those that don't resonate with you or feel inappropriate for your age.

Professional Attire for the 30-Something Woman

what to wear in your 30s

Photo:@naledi_mak

Dressing professionally doesn't mean sacrificing style. In your 30s, it's essential to strike a symmetry between looking mature and staying fashionable in the workplace.

Quality Over Quantity

Invest in a few high-quality pieces that can be mixed and matched for different office vicinities. Think tailored trousers, fitted blazers, and sophisticated blouses.

The Power Suit

Don't underestimate the power of a well-tailored suit. Choose suits in neutral colors like black, navy, or gray. You can also mix and match the blazer and trousers/skirt to create more outfits.

Day-to-Evening Versatility

Pick items that can transition smoothly from day to evening for those after-work events. A smart sheath dress, for example, can be office-appropriate with a blazer and then perfect for drinks when the blazer comes off.

Don't Shy Away from Color

While it's wise to have a solid collection of neutrals, don't forget to incorporate color to keep your outfits from looking too monotonous. A brightly colored blouse or scarf can make a significant difference.

Where To Shop In Your 30s

Finding the right places to shop can simplify the process of curating a 30-something appropriate wardrobe. Here are some suggestions:

Department Stores

Nordstrom: Great for high-quality essentials and designer items.

Bloomingdale's: Offers a range of contemporary and luxury brands.

Online Retailers

ASOS: Their "ASOS Design" range often includes trendy yet age-appropriate options.

Net-a-Porter: For high-end, designer pieces.

Specialty Shops

Madewell: Known for their quality denim and basics.

Everlane: For minimalist, ethically sourced wardrobe staples.

Fast Fashion with Care

Zara: Good for trendy pieces but choose wisely to get items that look more expensive than they are.

H&M: Conscious Collection: Offers sustainable and more mature fashion options.

How To Put Outfits Together In Your 30s

In your 30s, life's events span from boardroom meetings to romantic date nights, and of course, the ever-elusive "casual chic" get-togethers. Here's how to dress confidently for these scenarios, keeping in mind the balance of style and age-appropriateness.

Elegant woman in a tailored jumpsuit paired with stiletto heels, accented by statement earrings and a chic clutch.

Elegant Dinner: Opt for a tailored jumpsuit, paired with stiletto heels. Add some statement earrings and a clutch to complete the look.

Casual date outfit featuring high-waisted denim jeans, satin blouse, and ankle boots, complemented with a leather jacket.

Casual Date: Try high-waisted, quality denim jeans, a satin blouse tucked in, and a pair of ankle boots. A leather jacket or cardigan can add an extra layer of style.

Woman wearing a midi floral dress paired with wedge heels, accessorized with a lightweight jacket for cooler evenings.

Outdoor Date: A midi floral dress with wedge heels or stylish flats. Don’t forget a lightweight jacket or shawl for those cooler evenings.

: Professional woman in stretch trousers, a chic blouse, and blazer, finished with closed-toe heels suitable for a traditional office setting.

Traditional Office: A pair of trousers that offer stretch, paired with a blouse, and layered with a blazer. Opt for closed-toe heels or sophisticated flats.

Frequently Asked Questions

Navigating fashion in your 30s can be a journey filled with questions. Below, we address some of the most frequently asked ones to guide you in this stylish decade of life.

Is it okay to wear ripped jeans in your 30s?

Fashion is all about personal preference and comfort. Ripped jeans can still look chic and age-appropriate when styled correctly. Pair them with sophisticated pieces like a structured blazer or a silk blouse to elevate the look. The key is to balance the edginess of the jeans with more polished items.

How much should I invest in fashion staples?

It's essential to strike a balance between affordability and quality. Investing more in timeless pieces that last, such as a good handbag or a quality pair of shoes, can save you money in the long run. Prioritize spending on items you'll wear frequently and opt for budget-friendly options for trendier, seasonal pieces.

Are graphic tees still suitable for women in their 30s?

Absolutely! It's all about the styling. Tuck a graphic tee into a pencil skirt or pair it with tailored trousers and a blazer for a sophisticated yet edgy look. Remember, a little playfulness can add a youthful touch without appearing immature.

How can I transition some of my favorite pieces from my 20s into my 30s wardrobe?

Layering is your best friend. Perhaps that mini skirt from your 20s can be paired with opaque tights and ankle boots. Or layer a dress over a roll-neck tee or under a chunky cardigan. Look for ways to mix and match with more mature pieces to ensure a seamless style transition.

Is there a "too young" or "too old" when it comes to fashion trends?

Fashion doesn't come with an age limit. It's all about how you feel in what you wear. If a trend resonates with you, adapt it to suit your personal style. The key is to wear items that give you confidence, regardless of age.

Disclaimer: This blogpost was originally published September 27,2023 but was updated April 1, 2024

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