So You Missed NYFW 2024? No Worries—Here’s How to Prepare for 2025
New York Fashion Week (NYFW) is the ultimate fashion event, bringing together designers, industry professionals, and fashion enthusiasts from around the world. Whether it’s the runway shows, the latest collections from top fashion designers like Ralph Lauren, or the much-anticipated street style moments, NYFW is a great opportunity for both established players in the fashion industry and those attending for the first time.
For anyone attending, dressing for the occasion and being prepared for a jam-packed week of events—from industry shows to public shows—is essential. Not only are you representing your unique style, but it’s also the perfect chance to showcase your brand through networking, content creation, and even Instagram stories.
This guide will cover everything you need to know to be fully prepared, including how to pack for NYFW, outfit planning for those must-attend NYFW shows, and tips for organizing Instagram photoshoots during your stay in New York City. Whether it’s your first New York Fashion Week or you’re a seasoned pro, this will be your ultimate guide to navigating the excitement while staying stylish and stress-free.
How to Find Fashion Shows, Schedules, and Getting Tickets
Before planning your NYFW outfits, the first step is figuring out which fashion shows you’ll be attending and how to secure those all-important NYFW tickets. Navigating the NYFW shows can be a bit tricky, especially if it's your first Fashion Week, but with the right strategies, you can get a front-row seat to the action.
Check the Official NYFW Website and CFDA Calendar:
The official NYFW website and the Council of Fashion Designers of America (CFDA) Calendar are the best ways to stay up-to-date on the latest shows and events. They provide detailed schedules of runway shows, public events, and even some exclusive brand events.
Subscribe to Fashion Week Online
Websites like Fashion Week Online offer schedules, news, and sometimes ticket information for both industry shows and public shows. It's a great resource for staying informed about NYFW events that are accessible to the general public.
Network with PR Contacts and Agencies
Building relationships with PR firms and press contacts is a great way to receive invitations to shows. If you're a content creator or blogger, prepare a professional media kit and reach out to PR reps of the fashion houses you're interested in. Include your contact information, social media stats, and any relevant experience to increase your chances.
Use Event Platforms and Newsletters
Platforms like Eventbrite and fashion industry newsletters sometimes list NYFW events, after-parties, and public shows. Subscribing to these can alert you to events hosted by designers or brands that may not be widely advertised.
Attend Open-to-Public Events and Installations
Some designers and brands host events that are open to the public, such as fashion pop-ups, exhibitions etc. These are excellent opportunities to immerse yourself in the fashion world without needing exclusive invite
Planning Your Outfits for NYFW
Once your NYFW tickets are secured, it’s time to plan your outfits—an essential step for both standing out and feeling confident during the week. Fashion girlies and content creators alike know the importance of having a strategy in place for each look, especially if you want to make the most of your Instagram stories or even catch the eye of a street style photographer. Here’s a step-by-step guide to preparing your looks for the week:
Consider Your Itinerary
The key to nailing your NYFW wardrobe is aligning your outfits with the shows, events, and after-parties you’ll be attending. For instance, a Christian Siriano show might call for something bold and avant-garde, while a Gabriela Hearst event may call for minimalist, clean lines. By matching your outfit style to the fashion shows on your schedule, you’re likely to complement the latest trends you’ll see on the runway.
Create a Moodboard
Start by building a moodboard to organize your outfit ideas. Gather inspiration from current trends, the fashion designers whose shows you’re attending, and looks from last season. Having a visual layout of your potential outfits will give you direction and help ensure your looks are cohesive throughout the week.
Try on Outfits in Advance
Don’t leave anything to chance! Try on every outfit ahead of time and take photos to see how each look comes together. This will help you plan which NYFW outfits work best for each day, which shoes go with which look, and whether you need to make last-minute adjustments. The best way to avoid outfit disasters is by being prepared.
Check Out the Brand’s Website Before the Show
If you’re attending a show from a specific designer like Gucci or Alice & Olivia, check out their websites or Instagram pages in advance. Get a feel for their aesthetic so that your outfit not only aligns with the event but also complements the designer’s latest collections.
Choose a Signature Style
NYFW is the perfect time to showcase your unique style. Decide on a style theme for the week—whether it's chic, edgy, or classic—so your looks have a consistent vibe. This can make packing easier and ensure that every outfit fits into your overarching fashion vision.
Versatile Pieces for Day-to-Night Transitions
NYC’s long days mean your outfits should be able to transition from day to night. Pack versatile pieces that you can easily adapt by swapping shoes, jackets, or accessories. For example, an oversized blazer with leather straps and boots might work for both a daytime fashion event and an evening after-party.
Plan Your Makeup Looks
Don’t forget to coordinate your makeup with your outfits! Make sure you have the right products for each look. Whether you’re going for bold eye makeup or a natural glow, preparing ahead will ensure you’re camera-ready for every NYFW show and photoshoot.
Outfit Photoshoots
You’ll likely have a full itinerary of events, but don’t forget about content creation. Plan for Instagram-worthy moments by coordinating your outfits with the NYFW events or locations where you want to shoot. Whether you’re posting in real-time or scheduling photos for later, having a strategy for Instagram photoshoots will make your content stand out.
Packing for Fashion Week
Packing for NYFW requires a mix of strategy and practicality. While you’ll want to make a statement with your outfits, it’s equally important to pack smart and stay organized. With runway shows and NYFW events spread out over several days, having the right items on hand is crucial to staying comfortable and chic all week long. Here’s how to pack like a pro:
Pack Smart
To avoid overpacking, plan your outfits in advance. Take photos of each look to visualize how it all comes together, and make sure to include the accessories and shoes you’ll pair with each outfit. Utilize packing cubes to keep everything organized and easy to access in your hotel room or main headquarters during your stay in New York City.
Include Layers
NYFW falls during a transitional weather period, so it’s smart to bring layers. The weather can be unpredictable, going from warm to chilly in a matter of hours, so lightweight coats, blazers, and scarves are key to staying comfortable. Layering pieces like a box-cut blazer or a statement trench will help you create versatile looks for the full week of NYFW shows.
Accessories & Shoes
Accessories and shoes are where you can make or break an outfit. Pack versatile pieces like leather handbags or statement jewelry that can elevate multiple outfits. When it comes to shoes, be practical. While heels are essential for certain events, bring comfortable options like flats or low-heeled boots for walking around NYC. Don’t forget to pack band-aids for blisters—NYC involves a lot of walking!
Emergency Kit
NYFW days are long and busy, so pack an emergency kit that covers the essentials. Include items like fashion tape, safety pins, a portable phone charger, and touch-up makeup. You never know when you’ll need a quick fix before your next fashion show or photoshoot.
Travel-Friendly Beauty
Simplify your beauty routine with travel-sized products and versatile makeup. Go for makeup looks that can transition from day to night without requiring a lot of touch-ups. Think hydrating setting sprays, lip colors that last all day, and compact eyeshadow palettes. And don’t forget skincare—travel-sized moisturizers and cleansers are a must.
Preparing for Instagram Photoshoots
One of the most exciting parts of NYFW is the opportunity to create standout content for your Instagram stories and feed. With NYC’s iconic locations as your backdrop and your carefully curated NYFW outfits, planning the perfect photoshoot is key to making the most of your time in the city. Here’s how to prepare for capturing those Instagram-worthy moments:
Scout Locations
Research iconic New York City spots ahead of time to plan your photoshoots. Locations like Soho’s cobblestone streets, the Vessel, or even around Lincoln Center offer backdrops that can elevate your content. Make sure to consider the vibe of each place and how it complements your outfits—urban, chic, or glamorous.
Coordinate with Your Outfits
Plan your photoshoot locations based on the aesthetic of your outfits. For example, a sleek, monochrome look may pop against the backdrop of the city’s industrial architecture, while a bold street style outfit might shine in an urban neighborhood like the Lower East Side. Choosing locations that align with your fashion show style will help each look stand out.
Content Creation Strategy
Be strategic about what looks to feature on your feed. Consider which days and events will offer the best photo ops, and plan accordingly. Organize your outfits in advance, ensuring you have a good mix of editorial and casual shots for your Instagram pages. Having a strategy ensures that your content remains fresh throughout the week, rather than repetitive.
Hire or Team Up with a Photographer
If you want your content to really shine, it’s worth considering a professional photographer. Many bloggers and influencers book photographers for the week or team up with friends or fellow attendees to snap each other’s pics. This will give your NYFW experience an added level of polish.
Time Your Shoots
Lighting is everything when it comes to photos. The best time to shoot is during golden hour—just after sunrise or just before sunset. Not only will the lighting be perfect, but it also means fewer crowds, allowing you to get clean, distraction-free shots. Plan your schedule around optimal lighting and location availability to maximize your photoshoot time.
What to Expect on the Day of the Fashion Shows
The day of a NYFW fashion show is a whirlwind of excitement. Whether it’s your first time or you’ve been through the chaos before, there’s always something new to experience. From getting there early to navigating the crowd and, of course, soaking in the runway magic, here’s what to expect:
Arrive Early for Check-In
While it might be tempting to show up fashionably late, getting there early is key. Not only will you avoid the rush, but you’ll have time to take in the scene, snap a few street style photos, and settle in. Don’t forget to have your NYFW tickets ready, whether you're headed to see the latest from Ralph Lauren, Proenza Schouler, or a cool, up-and-coming designer.
The Crowd
Expect to see a mix of people, from industry insiders and fashion students to influencers, celebs, and fellow fashion lovers. The front row? That’s where you’ll spot your favorite celebs, magazine editors, and maybe even some A-list stars. Whether you’re at Christian Siriano, Michael Kors, or even a Fashion Bomb Daily event, the people-watching alone is worth the experience!
Pre-Show Vibes
Before the show kicks off, there’s a ton of energy in the air. Think buzzing conversations, people snapping selfies, and street style photographers catching every detail. This is your time to chat with others, network with PR reps, and soak in the atmosphere. Pro tip: Bring business cards if you’re looking to connect with new faces—it’s a great opportunity to expand your network.
The Main Event
When the lights go down and the music starts, the show begins. Whether you're watching Tory Burch, Elena Velez, or Eckhaus Latta, it’s your chance to see the latest trends come to life on the runway. Each show is only about 15-20 minutes, but it’s packed with style inspiration. You’ll be making mental notes (and grabbing pics) of which looks to try out this season.
Post-Show
After the show, it’s time for more street style moments and mingling. This is when you can catch some of the best off-the-runway looks from fellow attendees. Whether you’re capturing content for your Instagram stories or heading to another event, post-show time is perfect for quick outfit changes if you have an after-party or another NYFW show on your schedule.
Networking and Making Connections
Don’t be shy—NYFW is also about meeting new people and making connections. Whether it’s chatting with PR firms, exchanging press contacts, or meeting fellow content creators, there’s no better time to expand your network. You never know, you might end up landing a future collaboration or partnership just by introducing yourself at the right moment!
Final Tips for a Stress-Free NYFW
As exciting as NYFW can be, it’s easy to get caught up in the whirlwind. To make sure your experience is both stylish and stress-free, here are a few last-minute tips to keep in mind:
Plan, but Stay Flexible
Having a plan is key, but fashion week is full of surprises. Whether it’s a last-minute event or an outfit change, leave room in your schedule for spontaneous opportunities. Sometimes the best moments come from the unexpected, like a PR firm invite to an after-party or a brand rep offering you a front-row seat.
Take Care of Yourself
With back-to-back shows and events, it’s easy to forget the basics. Stay hydrated, carry snacks in your bag, and find time to rest between events, whether you’re recharging at your hotel room or sneaking in a quick break between shows. A little self-care goes a long way when you’re juggling a packed schedule.
Social Media Prep
Make sure your phone is fully charged, and your memory has plenty of space for the endless stream of Instagram stories, photos, and videos you’ll be capturing. You don’t want to miss out on posting that perfect look or tagging a designer when the moment strikes.
Enjoy the Experience
At the end of the day, NYFW is not just about fashion, it’s about soaking in the atmosphere, networking, and learning from the fashion world. Don’t stress over the little things; take a breath and enjoy being part of one of the most exciting weeks in fashion!